There is a cool graphic if you link back to the story…! – Jeremy

The world is covered in oceans, rivers and lakes, but when we look at how much actually makes it to our faucets, it only amounts to around 0.08%. When we account for what water is fresh, and in the ground table, and not being used for agriculture or industry, and not too polluted to drink, there just isn’t much left.

Knowing our water footprint – especially when it comes to the food and products we buy – has never been more important. It’s no wonder water footprint labeling and water accounting has been a topic of interest among businesses lately.

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